I want to move $12K from Google Search non-brand to YouTube pre-roll for Vision Pro demo bookings. Walk me through what happens.
I simulated this reallocation using your historical marginal return curves for Vision Pro campaigns and cross-channel interaction effects.
Net outcome: +18% demo bookings at the same spend
Google Search demo bookings would go from 86/mo to 64/mo (−25.6%). YouTube demo bookings from 31/mo to 72/mo (+132%). Total demo bookings from 117/mo to 136/mo (+16.2%). Blended cost-per-booking drops from $198 to $170 (−14.1%).
Why it works for Vision Pro specifically:
Vision Pro is an experiential product — you can't convey spatial computing in a text ad. Your Google non-brand campaigns are operating in steep diminishing returns: the last $12K generates demo bookings at $312 each, well above your $198 average. Meanwhile, your YouTube pre-roll featuring the "Your first hour in Vision Pro" creative converts at $89/booking — but you've been budget-capped and only reaching 22% of eligible impressions.
Cross-channel interaction to watch:
Roughly 18% of your Google Search Vision Pro converters were previously exposed to a YouTube ad. Reducing Search spend won't eliminate all these journeys, but some will break. I've accounted for this overlap decay in the forecast.
Risk factors:
• YouTube CPMs for tech/gadget audiences have risen 14% QoQ. If that continues, the efficiency gap narrows in ~8 weeks
• Google Search will need 5–7 days to re-optimize bidding at the lower budget — expect a temporary CPA spike of 12–18% during that window
• Vision Pro inventory on YouTube is competitive with Samsung Vision and Meta Quest ads
Suggested execution: Phase the shift — $6K the first week, $6K the second. I'll monitor actual vs. predicted demo bookings daily and alert you if the trajectory diverges more than 15% from forecast.
4:18 PM
Results are based on causal inference models applied to your campaign data. Always verify critical decisions with your team.