Overview
Cross-channel performance at a glance.
$13,580
1,247
$10.89
4.2x
Brand Exact-Match Starved: Google 'Apple - Exact Match' ad group is converting at $4.18 CPA (62% below campaign avg of $10.89) but is budget-capped -- it hit daily limit by 1:40pm every day this week. Moving $120/day from 'Broad - MacBook Pro' would unlock ~29 incremental conversions/week.
Revenue Impact: ~$12,200/wk -- 95% Confidence -- 2h ago
LinkedIn Video Outperforming by 3.4x: 'Product Demo V3' video on LinkedIn is driving 5.2x ROAS vs 1.5x for static carousel in the same 'VP Decision Makers 35-55' audience. Static creative has hit 8.4 frequency and CTR has dropped 18% in 5 days.
Revenue Impact: ~$8,400/wk if scaled -- 98% Confidence -- 5h ago
iPhone 17 launch readiness — 14-day pulse
Launch acquisition is efficient and creative coverage is healthy, but the unresolved $200/day Meta budget gap remains the primary readiness risk.
September 9, 2026 · America/Los_Angeles
Apple paid media — weekly operating brief
iPhone 17 acquisition remained below the $48 CPA target, while MacBook Air moved above target and the iPhone launch budget setting still did not match the settled $800/day decision.
September 8, 2026 · America/Los_Angeles
iPhone 17 Campaign Over-Pacing
High'iPhone 17 - Prospecting' spent $890 by 2pm (164% of daily pace). On track to exhaust weekly budget by Thursday.
2h ago
MacBook Pro Retargeting Silent 18h
Medium'MacBook Pro - Retargeting' has $200/day budget but $0 delivery since 6pm yesterday. Audience size dropped below 1,000.
5h ago
LinkedIn CPM +22% vs 7d Avg
LowApple Business - IT Leaders CPM hit $48.30 (7d avg $39.60). Correlates with 3 new competitors bidding on 'IT Decision Maker' segment.
1d ago