Overview
Cross-channel performance at a glance.
$13,580
1,247
$10.89
4.2x
Brand Exact-Match Starved: Google 'Nike Studios - Exact Match' ad group is converting at $4.18 CPA (62% below campaign avg of $10.89) but is budget-capped -- it hit daily limit by 1:40pm every day this week. Moving $120/day from 'Broad - Running Shoes' would unlock ~29 incremental conversions/week.
Revenue Impact: ~$12,200/wk -- 95% Confidence -- 2h ago
LinkedIn Video Outperforming by 3.4x: 'Product Demo V3' video on LinkedIn is driving 5.2x ROAS vs 1.5x for static carousel in the same 'VP Decision Makers 35-55' audience. Static creative has hit 8.4 frequency and CTR has dropped 18% in 5 days.
Revenue Impact: ~$8,400/wk if scaled -- 98% Confidence -- 5h ago
Weekly Rundown -- Jun 17-23
ROAS up 0.5x to 4.2x. LinkedIn drove 37% of all conversions. Google broad match bleeding $340/wk on irrelevant queries.
Monday, Jun 24 at 8:00 AM
Daily Digest -- Jun 27
156 conversions ($11.86 CPA). LinkedIn 28% above target. Meta CPMs up 23% from auction competition.
Today at 8:00 AM
Meta Holiday Campaign Over-Pacing
High'Holiday Campaign 2025' spent $890 by 2pm (164% of daily pace). On track to exhaust weekly budget by Thursday.
2h ago
Retargeting-Q4 Silent for 18h
Medium'Retargeting - Q4 Lookalikes' has $200/day budget but $0 delivery since 6pm yesterday. Audience size dropped below 1,000.
5h ago
LinkedIn CPM +22% vs 7d Avg
LowB2B Lead Gen CPM hit $48.30 (7d avg $39.60). Correlates with 3 new competitors bidding on 'SaaS Decision Maker' segment.
1d ago