Optimizer
Quiet by default. Review the budget changes that need your approval for Apple.
3 awaiting approval1 provider unavailableSample data · session only
Needs approvalCampaign daily budget
GGoogle Adsapple-account-1
Increase the daily budget to USD 650.25?
Compare conversion lag and spend evidence before authorizing an exact campaign-budget change.
- Current fixture
- USD 600.00
- Proposed / day
- USD 650.25
Source trend
Google Ads · Apple: acquisition spend is outpacing conversions
Approval boundaries
- Scope
- One campaign · daily budget only
- Authority
- Admin / owner approval required
Execution evidence
| Stage | Recorded state |
|---|---|
| Decision | Awaiting approval |
| Workflow | Not started |
| Provider observation | No later read-back established |
Sample data. No real ad account changes. Approval, workflow results and provider observations remain separate.