Changes
Track campaign modifications and their downstream impact.
Weekly Rundown
On March 15th, Alex Johnson increased the daily budget on Brand Awareness - Q4 (Facebook) from $500 to $750, resulting in a 12% CPA decrease within 48 hours. Sarah Chen expanded targeting on Retargeting - Website Visitors with a 2% lookalike audience. Mike Rodriguez paused an underperforming static creative on Product Launch - Spring (Google), improving CTR by 23%.
On March 14th, bid strategy changed on Lead Gen - Enterprise (Google) from manual CPC to target CPA at $25 -- spend decreased 40%, target may need adjustment. On March 13th, an auto-rule reduced Brand Awareness monthly budget from $10K to $7.5K.
Change History
14 changes
Budget Increased
#128401ActiveCampaign · Brand Awareness - Q4 / [TMB] Interest-based
Audience Expanded
#128392ActiveAd Set · Retargeting - Website Visitors / [TMB] Lookalike Audiences
Creative Paused
#128387PausedAd · Product Launch - Spring / [TMB] Interest-based / Spring Launch - Static Banner v2
Bid Strategy Changed
#128355ActiveCampaign · Lead Gen - Enterprise
Campaign Activated
#128341ActiveCampaign · Summer Sale - Early Access
Budget Decreased
#128298ActiveCampaign · Brand Awareness - Q4
Location Targeting Updated
#128275ActiveCampaign · International Expansion - Phase 1 / [TMB] Geo-test
New Creative Added
#128261ActiveAd · Product Launch - Spring / [TMB] Interest-based / Spring Carousel - Top Sellers
Budget Increased
#128244ActiveCampaign · Retargeting - Website Visitors
Target ROAS Set
#128230ActiveCampaign · Search - Brand Terms / [TMB] Exact Match
Ad Group Paused
#128218PausedAd Set · Prospecting - Cold Audiences / [TMB] Fitness Enthusiasts
Video Creative Swapped
#128199ActiveAd · Brand Awareness - Q4 / [TMB] Video Views / UGC Testimonial - 30s
Budget Decreased
#128180ActiveCampaign · Prospecting - Cold Audiences
Age Range Narrowed
#128162ActiveAd Group · Lead Gen - Enterprise / [TMB] Decision Makers