Changes
Track campaign modifications and their downstream impact.
Weekly Rundown
On March 15th, Alex Johnson increased the daily budget on iPhone 17 - Awareness (Facebook) from $500 to $750, resulting in a 12% CPA decrease within 48 hours. Sarah Chen expanded targeting on MacBook Pro - Retargeting with a 2% lookalike audience. Mike Rodriguez paused an underperforming static creative on iPad Air - Launch (Google), improving CTR by 23%.
On March 14th, bid strategy changed on Apple Business - Lead Gen (Google) from manual CPC to target CPA at $25 -- spend decreased 40%, target may need adjustment. On March 13th, an auto-rule reduced iPhone 17 - Awareness monthly budget from $10K to $7.5K.
Change History
14 changes
Budget Increased
ActiveCampaign · iPhone 17 - Awareness / [TMB] Tech Enthusiasts
Audience Expanded
ActiveAd Set · MacBook Pro - Retargeting / [TMB] Lookalike Audiences
Creative Paused
PausedAd · iPad Air - Launch / [TMB] Creative Pros / iPad Air - Static Banner v2
Bid Strategy Changed
ActiveCampaign · Apple Business - Lead Gen
Campaign Activated
ActiveCampaign · WWDC 2026 - Pre-Event
Budget Decreased
ActiveCampaign · iPhone 17 - Awareness
Location Targeting Updated
#128275ActiveCampaign · Apple TV+ - Global Expansion / [TMB] Geo-test
New Creative Added
#128261ActiveAd · iPad Air - Launch / [TMB] Creative Pros / iPad Air Carousel - Features
Budget Increased
#128244ActiveCampaign · Retargeting - Website Visitors
Target ROAS Set
#128230ActiveCampaign · Search - Apple Brand / [TMB] Exact Match
Ad Group Paused
#128218PausedAd Set · Apple Watch - Prospecting / [TMB] Health & Fitness
Video Creative Swapped
#128199ActiveAd · iPhone 17 - Awareness / [TMB] Video Views / UGC Review - iPhone 17 30s
Budget Decreased
#128180ActiveCampaign · Apple Business - Prospecting
Age Range Narrowed
#128162ActiveAd Group · Apple Business - Lead Gen / [TMB] IT Decision Makers