Attribution

Multi-touch attribution with AI-powered weighting.

Closed Beta

Fluid Touch Attribution

Real revenue tied to the campaigns that drove it. LLM-powered weighting that understands context.

Context-Aware Weighting

Weights adapt per deal based on intent signals, not fixed rules. High-intent touchpoints carry more credit automatically.

Journey Visualization

Every touchpoint from first impression to closed-won, with time gaps, engagement depth, and channel transitions.

Revenue Attribution

Closed revenue flows back to the specific campaign, ad set, and creative that influenced it -- not just conversion counts.

CRM Integration

Pulls deal stage, close date, and revenue from HubSpot or Salesforce. Maps ad touchpoints to contact records.

Why Fluid Touch

First

All credit to first click. Ignores nurture and close.

Last

All credit to last click. Ignores awareness-building.

Multi

Hard-coded rules that don't reflect real buying journeys.

Fluid Touch

"Acme Corp ($48K, closed Jun 18). LinkedIn 'Product Demo V3' (42%) -- VP watched 38s, hit pricing within 90min. Google Brand Search (31%) captured direct visit 3 days later. Meta Retargeting (27%) maintained awareness during 12-day evaluation."

Beta Status

Available now

HubSpot integration

Salesforce integration

Full journey visibility

Fluid Touch model

Coming soon

Additional CRM integrations

Revenue forecasting

Pipeline influence tracking

Custom modeling