Trends
AI-detected patterns and insights across your ad platforms.
Meta Retargeting CPA Spiking -- Audience Exhaustion
NegativeCPA on 'Holiday Campaign 2025 > Retargeting - Cart Abandoners' jumped from $9.40 to $12.60 in 4 days. Frequency hit 11.2 on the 7-day visitor segment.
LinkedIn B2B Lead Gen Under-Delivering by 23%
Warning'B2B Lead Generation Q4' has a $1,200/day budget but averaging $924 in daily delivery. The 'SaaS Founders 28-40' audience is too narrow after last week's geo-exclusions.
Product Demo V3 Video Crushing Static on LinkedIn
Positive'Product Demo V3' 45-sec video is converting at 5.2x ROAS vs 1.5x for static carousel in the same 'VP Decision Makers 35-55' ad set. 340% higher CVR on 2,100 clicks.
Google Broad Match Bleeding $340/wk on Irrelevant Queries
Negative'Broad - Running Shoes' triggering searches for 'running shoe repair' and 'free running apps' -- 0 conversions on 1,400 clicks this week.
3 High-Intent Keywords Converting at $3.80 CPA
Positive'ad spend analytics', 'cross-platform ad reporting', and 'automated ppc reports' generating 38 conversions in 6 days -- 65% below target CPA.
LinkedIn Assists Underreported ~31% vs Last-Click
Warning42 conversions attributed to Google last-click had a LinkedIn ad view within the prior 14 days. LinkedIn's true ROAS is closer to 6.8x, not 5.2x.
Weekend CPMs -26% with Flat CVR on Meta
PositiveSat/Sun CPMs averaged $11.40 vs $15.40 weekday. Conversion rate held at 2.3%. Running weekend-only budgets could cut CPA by ~$2.80.