Ask anything about your campaigns. We go beyond correlation to find what actually caused your results.
iPhone 16 pre-orders spiked 28% on launch day. Was it the YouTube homepage takeover or the Meta retargeting push?
Disentangle overlapping launch-day campaigns to find the true driver
We paused Apple TV+ brand search for a week. How much of that traffic was truly incremental vs. organic?
Holdout analysis with synthetic control modeling
What happens to MacBook Air conversions if we shift $15K from Google non-brand to Meta prospecting?
Simulate reallocation using marginal return curves
If we double Vision Pro's YouTube budget, will cost-per-demo-booking hold or hit diminishing returns?
Predict saturation before committing spend
Are our iPhone and Mac campaigns cannibalizing each other on Google search? We bid on overlapping terms.
Cross-product overlap detection with incremental lift decomposition
AirPods conversion rate is 2x higher on weekends but we spend 40% less. Selection effect or real demand signal?
Control for traffic quality differences across day-of-week
Which channel is most underinvested relative to its true contribution to Apple TV+ subscriber acquisition?
Full-funnel causal attribution vs. last-touch credit
Samsung just launched their Galaxy S25 campaign. How is it affecting our iPhone search impression share and CPA?
Competitive impact isolation with difference-in-differences