What do you want to know?

iPhone 16 pre-orders spiked 28% on launch day. Was it the YouTube homepage takeover or the Meta retargeting push?

Disentangle overlapping launch-day campaigns to find the true driver

We paused Apple TV+ brand search for a week. How much of that traffic was truly incremental vs. organic?

Holdout analysis with synthetic control modeling

What happens to MacBook Air conversions if we shift $15K from Google non-brand to Meta prospecting?

Simulate reallocation using marginal return curves

If we double Vision Pro's YouTube budget, will cost-per-demo-booking hold or hit diminishing returns?

Predict saturation before committing spend

Are our iPhone and Mac campaigns cannibalizing each other on Google search? We bid on overlapping terms.

Cross-product overlap detection with incremental lift decomposition

AirPods conversion rate is 2x higher on weekends but we spend 40% less. Selection effect or real demand signal?

Control for traffic quality differences across day-of-week

Which channel is most underinvested relative to its true contribution to Apple TV+ subscriber acquisition?

Full-funnel causal attribution vs. last-touch credit

Samsung just launched their Galaxy S25 campaign. How is it affecting our iPhone search impression share and CPA?

Competitive impact isolation with difference-in-differences