Strategy

The plan as we understand it. The memory behind every decision.

Interactive sample

Our current understanding

Ready for your review

Launch iPhone 17 efficiently, without stretching the budget.

Apple · iPhone 17 Launch · interpreted from your team's decisions and the evidence below.
Daily budget
$800/day
Target CPA
$48
Audience & channels
US 18–34 · Google Ads + Meta
Launch & timing
Mon–Thu weekly · Aug 17–Dec 17

Other priorities

Keep MacBook Air Back-to-School running through Sep 4. Prepare Vision Pro for Q4, starting with enterprise IT buyers.

Does this reflect the plan?

Confirm it, or correct what we have misunderstood.

Still needs clarity

Open questions stay visible. They are not silently turned into goals.

Confirm the provider budget and its scope

Finance recorded $800/day; Google reports $600/day. Verify the allocation before launch—one provider setting does not establish total spend.

Holiday audience change is not a decision yet

Alli raised a possible change to next year's ideal customer profile. Keep it out of active campaign instructions until confirmed.

Strategy planning is an interactive concept. Corrections never change ad accounts.